Make it Absurd.
Make it Work.
Make it Absurd.
Make it Work.
I turn strategy into identities, campaigns, and experiences that
people feel and remember. Art direction with hands-on design,
and a precise focus on the audience.
Nia Toprakashvili
Designer & art director · Brooklyn, NY
I turn brand strategy into identities, campaigns, and digital experiences that people feel and remember. Art direction meets hands-on design, with a marketer’s eye for the audience.
01 / SELECTED WORK
Unusual ideas, flawlessly executed.
Brand worlds, campaign concepts, and stories brought to life through design.
02 / WHAT I BRING
One creative. Infinite perspectives.
Brand identity & design
Distinctive identities, packaging, typography, and illustration—built as cohesive systems, not isolated assets.
Identity systems / Packaging / Visual storytelling
Art direction & campaigns
From the creative brief to a compelling visual narrative: concepts, scripts, storyboards, and pitch-ready presentations.
Concept development / Storyboards / Scripting
Digital design & marketing
Audience-minded web and social creative, plus hands-on planning, design, and delivery of Meta advertising campaigns.
UX/UI / Social content / Meta ads
AI-assisted creative development
Rapidly explore ideas and prototype image, video, and voice—using generative tools to support a clear creative point of view.
Previsualization / Video prototypes / Voice
03 / EXPERIENCE
Vision, Established.
2026 Young Ones Merit · The One Club for Creativity
2026 Young Ones Merit ·
The One Club for Creativity
OLIXIR · Omnicom Health
Art Direction Intern · Jun–Jul 2026
Scripted and storyboarded broadcast and digital commercials for a leading GLP-1 weight-loss brand. Collaborated with copywriters and creative directors, translating briefs into visual narratives within pharmaceutical regulatory guidelines.
Independent practice
Freelance Designer & Illustrator · 2021–present
Create brand identities, web and social assets, and campaign visuals. Plan and run Meta advertising for a residential solar sales client. Designed and illustrated an original edition of Dracula, published and sold on Amazon.
FIT Design & Technology Lab
Brand Design Intern · Oct 2025–May 2026
Developed branding, packaging, and digital assets that translated strategic goals into visual storytelling. Built cohesive systems across UX/UI, typography, and illustration, and presented prototypes for cross-departmental feedback.
FIT · BFA, Advertising & Digital Design, 2026
AAS Communication Design, 2024 · AAS Illustration, 2023
Make it Absurd.
Make it Work.
I turn strategy into identities, campaigns, and experiences that
people feel and remember. Art direction with hands-on design,
and a precise focus on the audience.
Nia Toprakashvili
Designer & art director · Brooklyn, NY
I turn brand strategy into identities, campaigns, and digital experiences that people feel and remember. Art direction meets hands-on design, with a marketer’s eye for the audience.
01 / SELECTED WORK
Unusual ideas, flawlessly executed.
Brand worlds, campaign concepts, and stories brought to life through design.
02 / WHAT I BRING
One creative.
Infinite perspectives.
Brand identity & design
Distinctive identities, packaging, typography, and illustration—built as cohesive systems, not isolated assets.
Identity systems / Packaging / Visual storytelling
Art direction & campaigns
From the creative brief to a compelling visual narrative: concepts, scripts, storyboards, and pitch-ready presentations.
Concept development / Storyboards / Scripting
Digital design & marketing
Audience-minded web and social creative, plus hands-on planning, design, and delivery of Meta advertising campaigns.
UX/UI / Social content / Meta ads
AI-assisted creative development
Rapidly explore ideas and prototype image, video, and voice—using generative tools to support a clear creative point of view.
Previsualization / Video prototypes / Voice
03 / EXPERIENCE
Vision, Established.
2026 Young Ones Merit
The One Club for Creativity
OLIXIR · Omnicom Health
Art Direction Intern · Jun–Jul 2026
Scripted and storyboarded broadcast and digital commercials for a leading GLP-1 weight-loss brand. Collaborated with copywriters and creative directors, translating briefs into visual narratives within pharmaceutical regulatory guidelines.
Independent practice
Freelance Designer & Illustrator
2021–present
Create brand identities, web and social assets, and campaign visuals. Plan and run Meta advertising for a residential solar sales client. Designed and illustrated an original edition of Dracula, published and sold on Amazon.
FIT DTech Lab
Brand Design Intern
Oct 2025–May 2026
Developed branding, packaging, and digital assets that translated strategic goals into visual storytelling. Built cohesive systems across UX/UI, typography, and illustration, and presented prototypes for cross-departmental feedback.
BFA Advertising & Digital Design, 2026
AAS Communication Design, 2024 AAS Illustration, 2023